The Firm
序衡启研究咨询 is a China-based strategic insights and data collection company, trusted by global clients for our ability to execute complex research across the country. With deep local knowledge and rigorous methodology, we help organizations make confident, informed decisions in one of the world’s most dynamic markets.
Our strength lies in combining international research standards with China-specific expertise — whether urban or rural, consumer or industry-focused.
The Team
Our team is made up of seasoned researchers, project managers, and fieldwork specialists with backgrounds in sociology, statistics, market strategy, and business. Each member is trained in both qualitative and quantitative techniques and brings first-hand experience from a wide range of industries.
We work collaboratively with clients and approach every project with focus, flexibility, and accountability.
Our Client
We work with research agencies, multinational brands, consulting firms, and public institutions seeking reliable data and localized insights in China. Our clients trust us for our attention to detail, transparent communication, and ability to adapt to shifting field conditions without compromising on quality.
From fast-moving consumer goods to healthcare and finance, we support clients across sectors and geographies — delivering results they can act on.
More about the company
序衡启研究咨询 is a full-service research and strategic insights firm based in China, serving global and domestic clients across a broad range of industries. Our team combines international research standards with deep local expertise — ensuring you get both accuracy and relevance.
We’re trusted for our ability to navigate complex markets, adapt to changing field conditions, and deliver results that support real-world decision-making.
Why Xuhengq?
Because you need more than just data — you need insight that fits the realities of the Chinese market. From high-quality fieldwork and robust methodologies to responsive communication and expert interpretation, we’re built to support research partners and end clients with clarity, speed, and depth.
Whether you’re launching, expanding, or refining your approach in China, 序衡启研究咨询 is your local advantage.