Our Team…
The strength of 序衡启研究咨询 lies in its people. Our team includes researchers, analysts, field coordinators, and project managers — all passionate about delivering clarity through data. With backgrounds in economics, sociology, business, and communication, we bring both technical expertise and real-world understanding to every project.
We value collaboration, curiosity, and accountability — and we work as a unified team to meet the highest standards in every client engagement.
Want to join?
We’re always looking for thoughtful, driven individuals who care about quality and insight. Whether you’re an experienced researcher or just starting out, if you’re excited by data, people, and problem-solving, we’d love to hear from you.
Join Xuhengq and be part of a team that’s shaping how research is done — in China and beyond.
Our Philosophy: Structured Thought, Balanced Insight
At 序衡启研究咨询, our name reflects how we work and how we think.
“序” (xù) represents structure, logic, and method — the foundation of our research philosophy. Every project we take on is approached with disciplined design, procedural clarity, and a strong sense of purpose. We believe insight starts with order.
“衡” (héng) stands for balance, measurement, and informed judgment. It speaks to how we evaluate data, weigh perspectives, and guide our clients toward meaningful, evidence-based decisions. We believe strategy requires equilibrium.
Together, 序衡启研究咨询 expresses our commitment to clear thinking, analytical rigor, and research that leads to action — insight that is not only measured, but wisely applied.
Why 序衡启研究咨询?
Here’s why companies around the world choose us as their research partner in China:
Proven & Reliable
Now in our second decade, Xuhengq has built a solid track record of delivering accurate, context-aware research. Many of our core researchers and project leads have been with us since the early years — a testament to our stability and shared commitment to quality.
We Understand Your Goals
Our team speaks the language of research. With years of full-service experience, we don’t just follow instructions — we engage with your objectives, refine your methodology, and ensure execution aligns with your strategic outcomes.
Deep Local Insight
Our researchers don’t just operate in China — they live it. With deep familiarity across cities, rural areas, and demographic segments, we know how to reach the right respondents, ask the right questions, and interpret the results with cultural and commercial relevance.
Flexible, Focused, Responsive
As an independent firm, we stay nimble and hands-on. Every project — large or small — is led by senior team members who take ownership from start to finish. No bureaucracy, no hand-offs — just clear, direct communication and execution.
Wider Regional Reach
While our roots are in China, our network spans across Asia. We work with trusted partners in Hong Kong, Taiwan, South Korea, India, and Southeast Asia — enabling us to manage regional, multi-country studies with consistency and control.
Experts Who Care
We don’t just run research — we take pride in it. Our team has conducted thousands of interviews, focus groups, and surveys. What keeps our clients coming back is not only our skill, but our care, curiosity, and constant drive to improve.