Overview of our services…
We offer end-to-end research solutions designed to support strategic decision-making and market understanding. From project planning and design to recruitment, fieldwork, and post-research consultation, our team delivers the full spectrum of qualitative and quantitative services.
Whether you need nationwide consumer insights or industry-specific B2B intelligence, we tailor each project to meet your goals — with flexibility, efficiency, and attention to detail.
And in detail…
Our capabilities include feasibility assessments, questionnaire design, in-depth interviews, focus groups, mystery shopping, and multi-city surveys. We also offer data processing, interpretation, and reporting tailored for internal use or stakeholder presentation.
Every project is supported by our Quality Control system and managed by experienced professionals who understand both international research standards and the nuances of the Chinese market.
Automotive
The automotive industry in China is undergoing rapid transformation — shaped by electrification, smart mobility, and changing consumer expectations. Our research explores how these dynamics influence buyer behavior, brand loyalty, and emerging trends such as EV adoption and car-sharing models.
In detail…
From consumer preference studies to B2B industry expert interviews, we conduct both qualitative and quantitative research that helps automakers, OEMs, and suppliers make informed strategic decisions. Our coverage spans urban centers to emerging rural markets, capturing insights across diverse consumer segments.
We also support market entry assessments, pricing studies, concept testing, and post-launch evaluations. Our data is trusted by both global and domestic players to validate product strategy and monitor brand performance in a competitive and fast-evolving environment.
Our team combines deep automotive knowledge with methodological rigor, ensuring that every study reflects the realities of the Chinese market and its complex regulatory and technological landscape.
We are your local research engine — delivering the insights needed to drive innovation, customer satisfaction, and market growth in one of the world’s most dynamic automotive ecosystems.
Examples of our Automotive Projects
We have supported leading automotive brands, component suppliers, and mobility startups across a wide range of research objectives. From testing next-generation vehicle concepts to mapping post-sale service expectations, our work helps clients make informed decisions in a rapidly evolving market.
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Conducted a nationwide segmentation study for a new electric vehicle (EV) brand entering Tier 2 and Tier 3 Chinese cities, combining quantitative surveys with focus groups.
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Delivered brand perception research for a premium automaker, identifying shifting consumer attitudes toward hybrid vs. fully electric offerings in China’s coastal regions.
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Executed a mystery shopping and dealership experience audit across 40 cities to benchmark after-sales service consistency and customer satisfaction.
We’ve also worked with OEMs to evaluate new energy vehicle (NEV) purchase triggers, analyzed ride-hailing user behavior for shared mobility platforms, and supported UX testing for smart cockpit interfaces.
Whether you’re entering the Chinese market or optimizing your position within it, we offer the local insight and research expertise needed to navigate an increasingly competitive and tech-driven automotive landscape.
In detail…
We support clients in making sense of this landscape through targeted consumer research. From product testing and packaging evaluation to price sensitivity analysis and path-to-purchase studies, we deliver actionable insights rooted in real-world behavior.
Our experience spans food and beverage, personal care, household products, and health supplements — covering both offline retail and online platforms.
Whether your focus is market entry, brand revitalization, or product innovation, we help you stay ahead of trends and competitors.
Examples of our FMCG Projects
We’ve helped both global and domestic FMCG companies explore consumer preferences, test new ideas, and strengthen retail performance in China’s complex market.
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Ran multi-city taste tests and packaging evaluations for a new ready-to-drink tea brand entering the premium segment.
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Conducted shopper journey research for a personal care brand, combining in-store intercept interviews with mobile ethnography to understand purchase behavior across offline and online touchpoints.
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Supported a major snack brand in assessing regional flavor preferences and identifying opportunities for limited-edition product lines tailored to local tastes.
Other projects include digital campaign testing on platforms like Douyin and Xiaohongshu, pricing research for mid-tier skincare products, and longitudinal tracking studies to monitor brand equity over time.
FMCG
China’s FMCG market is fast, dynamic, and highly competitive — shaped by changing lifestyles, e-commerce innovation, and shifting consumer values. Brands must respond quickly to evolving tastes, regional differences, and new consumption channels.
Finance & Banking
China’s financial sector is rapidly evolving — with digital banking, fintech platforms, and shifting consumer trust redefining how individuals and businesses interact with financial services. Navigating this change requires deep insight into user needs, regulatory awareness, and digital adoption trends.
In detail…
We work with banks, insurers, fintech startups, and investment firms to explore customer behavior, test new financial products, and assess the effectiveness of digital platforms.
Our research spans traditional banking services, mobile payment ecosystems, credit and wealth management, and B2B financial solutions.
Through a mix of surveys, in-depth interviews, and usability testing, we help financial institutions understand decision-making processes, optimize customer journeys, and build trust in a competitive and tightly regulated environment.
Examples of our Finance & Banking Projects
Our finance-related research supports both product innovation and strategic planning across China’s diverse financial ecosystem.
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Conducted a user experience (UX) audit for a major digital bank’s mobile app, focusing on onboarding, feature usability, and trust indicators among Gen Z users.
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Interviewed small business owners across five provinces to assess satisfaction with loan application processes and identify pain points in accessing credit.
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Supported a global insurance provider in evaluating brand trust and purchasing drivers among middle-class consumers for life and health policies.
We’ve also conducted segmentation studies for wealth management services, message testing for fintech marketing campaigns, and cross-border payment research for foreign exchange service providers.
E-Commerce
China’s e-commerce landscape is one of the most advanced and competitive in the world.
In detail…
With platforms like Taobao, JD, Pinduoduo, and Douyin shaping consumer behavior, staying relevant means understanding rapidly shifting expectations, digital habits, and content-driven purchase paths.
We help brands, platforms, and agencies uncover what drives online buying decisions, how consumers engage with content, and which touchpoints matter most.
From livestream shopping to social commerce, our research captures the nuances of China’s digitally native shoppers.
We conduct platform-specific research, usability testing, post-purchase analysis, and influencer impact evaluations to help clients optimize their e-commerce presence — whether launching a new flagship store or refining performance marketing strategies.
Examples of our E-Commerce Projects
Our e-commerce work spans consumer goods, luxury, tech, and services — delivering tailored insights across platforms and verticals.
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Conducted a path-to-purchase study for a beauty brand across Tmall and Xiaohongshu, identifying key conversion points and content formats that drive trust and clicks.
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Tested UI/UX and promotional messaging for a mobile-first grocery delivery app, using heatmaps and behavioral tracking to refine in-app engagement.
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Measured the effectiveness of a livestream campaign for a fashion brand, combining viewer sentiment analysis with post-event purchase tracking to assess ROI.
We’ve also explored cross-border e-commerce behavior, helped brands localize product descriptions and images for different demographics, and evaluated customer service expectations in competitive categories like electronics and personal care.
In detail…
With the growing demand for better services, digital health solutions, and preventive care, healthcare research must address the perspectives of both professionals and patients.
We conduct end-to-end research for pharmaceutical companies, medical device manufacturers, healthcare platforms, and wellness brands.
Our work includes stakeholder mapping, patient journey studies, and KOL interviews — all designed to support product development, market access, and communication strategy.
Whether you’re navigating policy environments, assessing treatment perceptions, or testing product messaging with physicians and patients, we offer insight rooted in medical knowledge and field expertise.
Examples of our Healthcare Projects
Our healthcare research spans urban hospitals, rural clinics, pharmacies, and digital health platforms — with access to both consumer and professional respondents.
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Conducted a patient journey study for a chronic disease treatment, combining interviews with patients, caregivers, and healthcare providers to map key decision points and unmet needs.
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Recruited and interviewed oncologists, general practitioners, and pharmacists for a multinational pharma company exploring perceptions of a newly launched biologic therapy.
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Ran concept testing and usability research for a wearable medical device targeting elderly users, helping refine its interface and support materials for broader adoption.
We’ve also supported market sizing for over-the-counter supplements, assessed digital adoption among healthcare professionals, and evaluated awareness of rare diseases for advocacy and education campaigns.
Healthcare
Healthcare in China is shaped by a complex mix of public systems, private providers, regulatory shifts, and rising patient expectations.
Telecom
China’s telecom sector is at the forefront of global innovation — leading in 5G rollout, IoT infrastructure, and digital platform integration.
In detail…
With intense competition among major carriers and tech firms, telecom brands must understand not only user satisfaction but also evolving expectations around connectivity, speed, and value-added services.
We support telecom providers, device manufacturers, and digital service firms with research into customer experience, service plan design, mobile usage behavior, and network performance perception.
Our work helps brands build loyalty, reduce churn, and optimize both B2C and B2B offerings in a fast-moving regulatory and technological environment.
From product pilots to full-scale customer satisfaction programs, our research covers urban, suburban, and underserved areas to reflect the full picture of telecom usage across China.
Examples of our Telecom Projects
We’ve worked with leading telecom operators and digital service providers to explore user needs and strengthen service strategies.
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Conducted a national customer satisfaction survey for a major carrier, assessing network performance, billing transparency, and support service quality across demographics.
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Ran usability testing and feature prioritization research for a mobile plan management app, helping improve user interface and retention features for Gen Z and older user groups.
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Interviewed enterprise IT decision-makers in Tier 1 and Tier 2 cities to understand adoption barriers and drivers for business telecom and cloud services.
We’ve also helped track perceptions of 5G performance post-launch, studied mobile gaming data usage trends, and tested bundled service offerings for pricing and uptake potential.